How to build trust using Social media?
You can earn trust over a number of years but you must work every hour, every minute and every second to keep it. You got to believe that, it only takes seconds to damage your brand image so you need to be alert on what is happening around you.
Post or update what people really want to hear, irrelevant information maybe be catchy but it will eventually cost you at the end of the day, so focus on what people want to hear, because people in social media platforms are more likely to trust or believe what is being endorsed by the social media influencers.
Once you have posted something make sure you do follow up, reply to comments, do retweets and replies... do not expect to be trusted if you do not interact with your followers. If you start a conversation do not stop because dropping out will damage your trust and also your image, like; people and other competitors will be reading up on what other people are saying about you on social media and watch very carefully how you responds to it, so choose your comments wisely and also be kind to your followers and friends.
And remember that social media is a social environment, so you must not dominate it, be flexible, listen, engage and be permeable. It is said that the organisation's brand is being defined by what stakeholders are saying to each other about it. If you do good, people will talk good about you and maybe endorse you to the public.
