Keep your followers fully informed!

Are you a social media specialist?

If Yes, OK! Hear this out. To be a successful social media specialist you need to keep your followers fully informed, do no let them wander around looking for the company's information... be the first to let them know about the company's latest news. And again, it is always advisable to reply to their complaints, make sure your response is enticing because your competitors are always keeping an eye on how you treating followers or customers, you need to be careful of that as well.

Use simple language, avoid being obtuse because not all of your followers are literate, remember... it only takes one character to ruin your company's reputation, be careful when posting nor replying to customer's comments and complaints.
By not doing the above, you may find your brand laid in mud and the possibility of losing credibility may be very high. To avoid all this, make it easy and keep your followers fully informed and be friendly, do online competitions, gift giveaways and everything that may attract people to follow you.